{"product_id":"wella-eimi-shape-shift-moulding-gum-150ml","title":"Wella EIMI Shape Shift Moulding Gum 150ml","description":"\u003cp\u003eUnleash your creativity with Wella EIMI Shape Shift Moulding Gum 150ml, the ultimate styling companion for those who dare to define or dishevel their look. This innovative hair product features an elastic molding formula that empowers you to sculpt and shape your hair with ease, offering endless styling possibilities right at your fingertips. With the added benefits of UV protection and a radiant shine, this molding gum not only enhances your hair's structure but also safeguards it from environmental damage, making it perfect for any occasion. Whether you're heading to a casual brunch or a glamorous night out, Wella EIMI Shape Shift Moulding Gum ensures your hair remains the center of attention. Crafted for all hair types, this versatile product is a must-have for anyone looking to express their unique style. The hero ingredients work harmoniously to provide a flexible hold, allowing you to switch up your look throughout the day without compromising on style or comfort. To use, simply work a generous amount between your fingers and apply to dry or damp hair. Sculpt and shape to your desired style, then add the final defining or disheveled touch to complete your look. Wella, a brand synonymous with innovation and quality, brings you this exceptional product as part of their EIMI line, designed to inspire and empower individuals to express their personal style. Embrace the freedom to create with Wella EIMI Shape Shift Moulding Gum and transform your hair into a masterpiece.\u003c\/p\u003e","brand":"Wella EIMI","offers":[{"title":"Default Title","offer_id":53944531190097,"sku":"EMI018","price":12.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/2539\/7585\/files\/emi018.png?v=1780480193","url":"https:\/\/shavelounge.co.uk\/products\/wella-eimi-shape-shift-moulding-gum-150ml","provider":"Shave Lounge","version":"1.0","type":"link"}